James Rudd Photography Business Portraits: Blog https://jamesrudd.zenfolio.com/blog en-us James Rudd Photography james@james-rudd-photography.co.uk (James Rudd Photography Business Portraits) Thu, 24 May 2018 14:49:00 GMT Thu, 24 May 2018 14:49:00 GMT https://jamesrudd.zenfolio.com/img/s/v-5/u21833756-o912386474-50.jpg James Rudd Photography Business Portraits: Blog https://jamesrudd.zenfolio.com/blog 120 80 Annie Liebovitz Vanity Fair style shoot https://jamesrudd.zenfolio.com/blog/2018/5/annie-liebovitz-vanity-fair-style-shoot  I recently completed a fabulous project to create an Annie Liebovitz Vanity Fair style shoot.

The commission took place in the Great Room at New Hall Hotel and Spa in Sutton Coldfield, where a group of friends were holding  1920s style murder mystery weekend and in full costume wanted to create a Vanity Fair feature style look.

There were around 19 people, one dog and a small child in the shoot, it was very tight for space and the lighting quite difficult.

Shot on a medium format Hasselblad H5d with a 28mm lens, lit by three B1 Profoto lights with shoot through brollies close together and one Profoto A1 with a dome.

I was thrilled with the out of camera results - shot tethered to a laptop on a Tethertools stand.

In the preliminary discussions it was determined that we would source a trunk, and two step ladders, we also borrowed a chair and I also used some Manfrotto posing cushions.

We took a variety of shots including a stoic look, a happy look, shocked look, a murderous look and a disbelieving look.

If you would like a family or group portrait, do get in touch with me - James Rudd - 01327 811627 or by email.

Below early behind the scenes photograph, showing some of the set up and how tight it was.

james@james-rudd-photography.co.uk (James Rudd Photography Business Portraits) costume fiar fomat group liebovitz medium style theatre vanity https://jamesrudd.zenfolio.com/blog/2018/5/annie-liebovitz-vanity-fair-style-shoot Thu, 24 May 2018 14:49:10 GMT
Green Screen Business Portrait https://jamesrudd.zenfolio.com/blog/2018/1/green-screen-business-portrait The final imageThe Final Image that went out.

Last summer in August 2017 I was commissioned to shoot a green screen photograph to be comped into an App on location - and supply the green screen behind the scenes work for the video interview shot at the same time.

The talent had not been on a photoshoot before and although shooting medium format with a Hasselblad digital camera, I was able to mock up the final look on location to help coaching and get the best image.

The final image went out on a national press advertising campaign and London based Tech Show.

In the video below you can see some behind the scenes footage of the actual shoot. 

Green screen background, Profoto battery powered studio lights on location, shooting tethered to preview the images and also comping a mock upon the fly to match the brief.

Of course, green screen or chromakey work is fairly specialist. This could have been a business portrait or a headshot, or even a commercial assignment, working together with creatives, on location at short notice and producing high quality on spec, on budget work is the key.

Get in touch with James Rudd for your shoot - call 01327 811627 office or email James@james-rudd-photography.co.uk

Behind the scenes footage of the green screen schootBehind the scenes footage of the green screen schoot


james@james-rudd-photography.co.uk (James Rudd Photography Business Portraits) behind the scenes bts business commercial headshot location photography https://jamesrudd.zenfolio.com/blog/2018/1/green-screen-business-portrait Tue, 02 Jan 2018 21:02:54 GMT
Why use medium format when my Iphone takes great pictures https://jamesrudd.zenfolio.com/blog/2015/12/why-use-medium-format-when-my-iphone-takes-great-pictures Medium Format Image A medium format Hasselblad H5d image taken with an 80mm lens, lit with two Profoto B1 units, one with a 3ft Octa, the other with a 3ft strip box and Lastolite Hilite background lit with a Profoto B2 - headshotMedium Format Image A medium format Hasselblad H5d image taken with an 80mm lens, lit with two Profoto B1 units, one with a 3ft Octa, the other with a 3ft strip box and Lastolite Hilite background lit with a Profoto B2

As a photographer from time to time people might say, "Oh you don't need all that equipment my iPhone 6 takes fantastic pictures!"

Well the answer to that is yes and no.

I have been shooting with Canon dSLRs since things went digital and they produce great results, they have good resolution and they are fast to use but... and there is a but, very often with portraits and business headshots whilst everyone thinks speed is key, what actually is important is getting a very high quality image.

I invested in a Hasselblad H5D with an 80mm F2.8 lens, the sensor on the camera is nearly twice the size of my 35mm equivalents and it has at least twice the resolution, but its not all about pixel quantity, pixel size is very important. Pixels on a medium format sensor are bigger and the sheer size of the sensor allows it to capture much more light.

But because the sensor is bigger, the camera is bigger, the lens is bigger, there is better depth of field control and then there is that something... as a photographer my advice is that if you never intend to go down the medium format route - Don't look through a Hasselblad view finder - its very bright, very big and you'll never want to go back to 35mm or smaller every again!

Medium format does not do 14 frames a second, more like one, but that one frame, produces a 16 bit file - so why is that important?

A jpeg is typically 8 bit, this has 256 levels of grey per channel, (there are three channels, red, green and blue).

A Canon dSLR is capable of producing 14 bit files these have an impressive 16,000 levels per channel - significantly more.

But wait for it, a 16 bit tiff from a Hasselblad H5D has an incredible 65,353 levels per channel.

What does this mean in the final image, it means many things:

  • Headroom for editing or post processing
  • Provides very clean and smooth gradations
  • Accurately reproduces colour and subtle tonal changes
  • Holds detail
  • Helps with expanded dynamic range - the sensor can record further into dark and light subjects and be able to hold detail

The real answer is very high quality images with great detail and colour that are produced by the high possible quality professional camera, sensor and lens.

I shoot tethered, this means that files which the camera generate are ported directly to a laptop where they can viewed. Once they are on the laptop a little App called Phocus that is available on Apple Iphones, Ipads and Android devices allows clients to view and rate their images there and then too.

Reviewing the images on a laptop also helps with the sitting and coaching process to produce the best results.

So to conclude whilst it might be possible to take a headshot with an iPhone, it does not look quite so good when its ported to a computer, or even blow up to a photo frame - it would never make a poster. Literally its 256 levels of colour versus 65,353, its not really a competition. Much better to get it done properly.

Get in touch to talk about your headshot, business portrait or photography requirements. I come to you.

Telephone James on 01327 811627 or email: james@james-rudd-photography.co.uk

james@james-rudd-photography.co.uk (James Rudd Photography Business Portraits) business portrait headshots photography profile shot https://jamesrudd.zenfolio.com/blog/2015/12/why-use-medium-format-when-my-iphone-takes-great-pictures Wed, 09 Dec 2015 16:49:08 GMT
Why high quality head shots are important today https://jamesrudd.zenfolio.com/blog/2015/10/why-high-quality-head-shots-are-important-today Head shots, head shots everyone is talking about them - the world has embraced not only the internet but also social media in all its forms, whether its Facebook, Twitter or LinkedIn.

Initially many people just used an image they had, some were even taken from holiday snaps or weddings with other people cut off!

However in the connected business world, first impressions are very important and a good, high quality, clean head shot or business portrait makes a massive difference to your profile or website.

More important is the impression it makes on your friends, customers and prospects.

There is a static somewhere that shows that people get more views of their profile if they have a good image.

Make sure you give your company, your business or yourself the best prospects by having a professional high quality headshot for your profile

A few basics:

  • Business head shots for company websites all need to look the same or as if they were taken at the same time, despite new employees arriving - the high key white back ground is very popular and effective across all platforms - desktop, mobile or tablet.
  • High key (white background) work very well on presentations and CVs
  • Colour or black and white is a personal choice
  • PR shots tend to be more dramatic, often on location
  • Make sure you and your team ready for the shots.
  • Monday mornings are probably not ideal!

If you feel you headshots need updating get in touch - email James@james-rudd-photography.co.uk or call me on 01327 811627

james@james-rudd-photography.co.uk (James Rudd Photography Business Portraits) business portrait head headshots photography profile shot https://jamesrudd.zenfolio.com/blog/2015/10/why-high-quality-head-shots-are-important-today Wed, 14 Oct 2015 13:16:45 GMT